May 23, 2019
Mason Woodruff is the creator of the successful food blog “Comfort Food Without the Calories” who has recently published two cookbooks dedicated to flexible dieting. He joins me today to discuss how his brand identity has evolved and how he’s used Pinterest to boost his business and social media following. Mason understands what it’s like to be the face of a brand and shares valuable insight on how to make solo-preneurship work for you!
- Mason’s background and how he grew his following on Instagram
- The importance of trial and error and finding what works for you
- Why you should find a balance between taking action and planning
- The benefits and drawbacks to having a personal brand
- Why Mason made food his primary focus for his business
- Tips for using Pinterest to drive more traffic to your Instagram
- Why Mason chooses to be a one man business
- How high expectations can cause more stress than success
- The value of having only one focus and sticking with it
Mason’s lifelong appreciation for fitness led him to become a dietitian, personal trainer, an online coach, and even a regional sales manager for a gym. After reading tons of business management books and listening to even more business-focused podcasts, Mason decided to take a leap of faith and dedicate 100% of his time and energy to building his business and brand. He truly believes you can have what you want and do it all on your own if you’re willing to put in the work!
Powerful Quotes to Remember:
- Content you don’t have to click away for is super valuable.
- Pinterest is a vehicle that drives clients where you want them to go as opposed to another platform you’re trying to build a following on.
- It’s okay to be a business of one and not want to grow into a massive company.
- To be unclear is to be unkind.
- If you put your goals so far away and make them insurmountable, it’s demotivating—not freeing.
- It’s better to be focused on the one thing that’s working and do that really, REALLY well.
Connect with Mason:
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