Mar 19, 2019
Welcome to another episode of Dropset Gorgeous Radio! I’m so excited to have the “Unlimited Lifestyle Coach”, Shayla Locklear, as my guest today. Shayla is a business and marketing consultant for high-performance entrepreneurs and focuses on the power of influence, confidence, and grit. Whether you’re an entrepreneur or not, you’re going to love the information Shayla shares on how to manifest these three qualities to improve your overall mindset and understand that failure is just another part of success.
- How understanding yourself lets you understand your ideal client and their needs
- The value of sharing your story and resonating with others through “reality marketing”
- The importance of remembering the difference between mass marketing and individual marketing
- Why you should take small steps and focus on one market even when you’re a multi-passion entrepreneur and coach
- The benefit of an “everything means nothing” mindset
- Advice for how to manifest and build tenacity
- The significance of understanding we cause the majority of our suffering, and we have the power to change our perspective
Shayla took a very non-traditional path to become the coach and consultant she is today. Over the span of two decades, she gained a wide range of experience including retail, higher management, fitness, cosmetics, matchmaking, and even mattress fundraising positions! Her “rainbow of a background’ allows Shayla to teach the value of connecting with others while being the real you and to keep going no matter how many times you fail.
Powerful Quotes to Remember:
- Polarization is key. It’s not about being an a$$hole just because or saying stuff just to say it. You have to be you and do it in the right way.
- Your ideal client is YOU. You’re the best person to get to know so you can accurately market and speak the language of your ideal client.
- When you market to everybody, you’re marketing to nobody. Remember that small steps eventually lead to quantum leaps.
- Recognize there’s not an easy path from A to B. We need to learn the lessons that happen from A to C to Z to D to F to B and be okay with this journey.
Connect with Shayla:
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