Oct 16, 2018
Welcome to this week’s episode of Dropset Gorgeous Radio! Today I have with me Tanner Chidester, a “fit pro”, who has successfully built his online fitness coaching business to well over six figures in under a year. He has an amazing strategy for business that he’s going to share with us today! He talks deep about business best practices, mistakes that he’s made in business, networking, and more. If you are a fit pro and you’re listening, this episode is going to be highly applicable to you, and I hope you enjoy the value that Tanner shares with us today!
- Importance of sales and marketing for an online business
- Value of validating your offer, getting more leads, and more sales
- Impact of a premium service, one-to-one coaching offer
- Power of Social media, lead flow, and building a following
- Working with fitness coaches vs. working with business coaches
- Mistakes Tanner has made as a fit pro
- Not trusting yourself, fear of failure, fear of success
- What retention means for your business
- Importance of networking and building relationships with successful coaches
- Bringing value vs. taking value
- Owning who you are and having integrity
Tanner shares his background and what inspired him to get into online fitness coaching. Tanner explains how he struggled to get his business going for the first two years and then he found a method that worked best for him. He now claims to be a marketer who does fitness. Some people know the fitness game but they don’t understand the market or how to do sales. Tanner stresses the value of knowing what the market wants and validating your offer. He explains that he has found more happiness and success in coaching when his focus is more about impact and integrity than income.
Powerful Quotes to Remember:
- The biggest mistake entrepreneurs make is trying to sell something before even knowing if the market wants it.
- People work with coaches who have a seven figure business, but it’s a seven figure business of signing people up trying to make money. But have they ever made money in fitness before?
- The easiest way to get what you want and where you want to be is to work with someone who has been through it and who has been successful.
- If it’s all about the money, you’re never going to be happy because you can always make more.
- If you want to have business for the long term, you must operate with integrity 100%. If you burn bridges you’ll be alone on the island.
- Sales and marketing will drive your business, but delivery will sustain it long term.
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