Oct 2, 2018
Welcome to this week’s episode of Dropset Gorgeous Radio! We’re going to get into the topic of competition in business. This is applicable whether you’re in a B2B business or a B2C business. B2B businesses sell to other businesses like marketing agencies or coaches for coaches, whereas B2C business involves direct consumer marketing. There are two things about competition that we want to understand today. First, competition is healthy. Also, competition is relative.
- Four Reasons Competition is Healthy and a GOOD THING
- 1-Influences your industry and yourself to constantly grow and improve
- 2-Benefits your client because everyone tries to uplevel their product
- 3-Shows the need in your market
- 4-Prevents you from being the “first to market” and having to educate your market
- How competition influences buying decisions
- Serving your client vs. serving yourself
- Importance of operating from a place of integrity
- Why you should focus on your unique methodology
- How to gracefully discuss competing offers among peers or potential clients
Ultimately, you can look at it as competition, but realistically, people are going to have their own reasons for purchasing from you or not. While you should still always strive to improve your business, there needs to be that understanding that obsessing over what the other person is doing holds no bar because if your product is unique and it works, and it helps people —people are going to resonate with you and your marketing and what you’re offering above what someone else is offering if it suits their needs better. How well can you resonate with your audience? How does your unique product solve their unique problem? Don’t obsess about what others are doing. Focus on your business and highlighting why what you offer is AWESOME.
Powerful Quotes to Remember:
- People that resonate with your product are the ones who are more likely to buy from you.
- You’re never going to be able to do the same thing someone else is doing better than they are, but you can do your own thing and do it really, really well.
- If you’re doing something unique, you don’t really have competition, because no one else is doing what you do they way you do it.
- Keep your integrity around the uniqueness and individuality of your business. Worry about making what you do the best.
- The less you’re focused on your business, the less successful it’s going to be. Focus on what’s important: Your business, your delivery, your clients.
For more information about Amber Morningstar follow her on Instagram, click here, or check out her YouTube Channel.
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